ShopMenloPark: Connecting local residents and businesses

by Linda Hubbard Gulker on September 23, 2010

Shop Menlo Park logo

Visit ShopMenloPark and you’ll notice a lot of local businesses “claiming their listing.” That’s good news to the backers behind the new online local business directory that launched earlier this week. The site also incorporates user reviews of the businesses.

“ShopMenloPark gives Menlo Park, Portola Valley and Woodside businesses the opportunity to be part of an area-wide business directory that can drive customers to their stores or websites,” says Almanac publisher Tom Gibboney.  “With the collaboration of the Chamber of Commerce, the City of Menlo Park and Hometown Peninsula, ShopMenlo will provide local businesses with much more exposure that they could ever achieve on their own. With more than 400 businesses already on board, we are excited about the ongoing opportunity that ShopMenloPark will provide for all size businesses in our community.”

The directory uses the platform developed by ShopCity, headquartered in Midland, Ontario, Canada, which was launched earlier this year. The company describes itself as a “local shopping network of more than 8,000 geo-domain names including ShopNewYork.com, ShopBoston.com and ShopSeattle.com, that helps local businesses compete with large Internet shopping websites and brick-and-mortar ‘big box’ discount retailers.”

Hometown Peninsula founder Clark Kepler believes that ShopMenloPark will have an opportunity for success thanks to the promotional combination of its four sponsors.

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