When Sladana Veljkovic came from Serbia to study in the U.S. 13 years ago, her focus was on finance, an industry she worked in for a number of years on the East Coast. But a move to the West Coast and living in Menlo Park has lead her in another direction, developing mobile apps on health topics based on the Dummies series of books.
“I founded Menlo Park Apps to focus on apps for consumers and medical providers,” she said, sitting in her home office in Sharon Heights, a neighborhood she says she loves.
The first to market app is Gluten-Free Lifestyle for Dummies, which will soon be followed an apps for people following the Paleo and Mediterranean diets. “I have a close friend who has celiac disease,” said Sladana. “She was having a lot of trouble finding good foods to eat. She gave me the inspiration for the gluten-free app.”
The helps educate people on how to start living gluten-free and has over 300 recipes, which can be cooked with an in-al timer. People’s diets are tracked on a personal calendar recording weight, medication, and fitness regimen.
Sladana has lived in Menlo for the past two years and has children in the Los Lomita school district, where she’s volunteered with the PTA.
Asked what besides her work has sparked her interest lately, she replied: “I loved the documentary movie, Jiro Dreams of Sushi, about an 80-year-old sushi chef who is still working full time. There is so much spirit in him. He wants to be perfect in what he does. The movie was so inspirational.”
Photo by Scott R. Kline