Last year, InMenlo featured Closetclicks, a fashion startup founded by M-A graduates Rich Branning (right) and Greg Kalin. Over the past year, Closetclicks’ presence as a fashion platform has grown, and will continue to grow, through the help of an accelerator program.
In late spring, Closetclicks, along with several other startups, was chosen from about 100 applicants to participate in an accelerator program backed by GSVlabs and Google Launchpad. The program provides three months of office space (complete with a slide!) as well as guidance and a personal mentor from the Stanford Design School.
In addition to the personal benefits of having a mentor, “GSV allows for guidance and insight,” Rich explains, as there are hundreds of startups all housed in one building.
Though these startups all range in their focuses, Closetclicks’ focus remains simple: to allow people to create outfits, share their new looks, and discover other styles all while advertising for clothing companies. As a high schooler who does not necessarily have endless time but still wants to dress well and be social, this new shopping platform is particularly appealing.
This summer, Rich and Greg hope to launch an app, close an investment deal, and partner with six companies. As of now, they are already partnered with Topshop and Planet Blue – two very prominent clothing companies.
They also hope to become the number one fashion platform in Central and Eastern Europe, since Closetclicks is already extremely popular in that region. Rich explains that many “fashion influencers,” like bloggers and Instagram users, live there and have helped the startup grow.
With over 10,000 users, Closetclicks is already turning “thousands of shoppers into thousands of advertisers,” says Greg – making shopping more fun and interactive for those of us who, like me, enjoy the social aspects of shopping but prefer to stay at home.
Photo by Kate Flanagan