A former magazine editor who’d worked for Condé Nast and Hearst publications, Menlo Park resident Lisa Slone Moss found herself pushing a baby stroller around the streets of New York in the early 2000s, pregnant with her second child. But what a stroller it was, one that she’d imported from Holland. And it caught the eye of fellow moms.
She took her eye for style and launched a person-to-person business, pulling together unique things for babies and small children in her Upper East Side apartment to create a trunk show for friends in the neighborhood.
“I have an editorial brain and I wasn’t interested in using it to sell the coolest fabric now that I was a mom,” she recalled. “People could call me and tell me exactly what they wanted, ask me for ideas, or tell me what their budget was and then just trust me.”
She called her business Cocoa Crayon, which she has now launched as an e-commerce site, featuring her curated selection of unique products for babies, kids and grown-ups. Customers can place orders directly through the website or receive personal assistance from Lisa herself when needed. Featured brands include Lexy Pexy, Compagnie de Provence, Lafco, Kid Wild, French Bull, Petit Pehr, Jonathan Adler, Blabla, Pink Chicken, Tide & Pool and Zuny, and an exclusive jewelry line, Charmed.
Everything offered on the website is in stock and can be gift-wrapped. While she’ll ship anywhere, local residents can stop by and pick up a wrapped gift from Lisa herself. “I’m not trying to appeal to everyone’s taste but rather offer items you might not find everywhere,” she said.
Lisa hopes to expand the business but has no plans to open a retail storefront. As a mother of two teenage daughters, she is very interested in children’s issues, in particular empowering girls. “It’s my hope that through the business, I can work and contribute to those issues,” she said.
Photo by Irene Searles