Start ups

Post image for Brian Tetrud draws on family granola recipe when founding Ladera Foods

Brian Tetrud is a Ladera born and raised guy who grew up eating his mother’s homemade granola. So it’s no surprise that he’s named his company Ladera Foods and the first product was granola based on her recipe, now called Almond Pecan Granola.

“She still bakes her own granola,” he says. “I made it for roommates when I went away to college, and everyone who tries it really likes it. So it made sense that I try to expand beyond our family.”

The Menlo-Atherton High School grad returned to the Bay Area after attending college at Ithaca and launched his company in July, 2011. He credits Kevin Bianchini, owner of the Ladera market of the same name, as being particularly helpful during his days as a “one man show, making, delivering and marketing” the first granola.

Two new granolas have been added to the Ladera Foods line: Chocolate Almond and Pumpkin Quinoa. They are available at a number of stores besides Bianchini’s, including Country Sun, Bob’s Country Corner, Roberts, Draegers and both Menlo Park Safeway locations.

Helping grow the company are a number of Brian’s classmates from La Entrada and M-A. “Andrew Stern runs R&D. Dylan Torres was my next-door neighbor growing up, and he’s our number one sales guy. And Courtney Scheuch, who I went to M-A with, does a terrific job with accounting and HR.”

The next step for Ladera Foods will be to move beyond granola. “We’re looking at other types of breakfast items,” explains Brian. “But our mission will remain the same — healthy foods that taste good!”

Photo by Scott R. Kline

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Menlo Park start up Lumos Tech develops sleep mask to “cure” jet lag and other sleep disruptions

Thumbnail image for Menlo Park start up Lumos Tech develops sleep mask to “cure” jet lag and other sleep disruptions

Jet lag. The scourge of multiple time zone flying. Can it be tamed? That’s the promise of the Smart Sleep Mask being developed by Menlo Park startup LumosTech. The mask’s technology can shift circadian rhythm up to three hours in one night using millisecond pulses of light that activate the same neural systems as natural sunlight. The mask is based […]

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A decade worth of Atherton remodeling history is available online

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Atherton residents — and others — can now access information on every single remodeling and construction project that has taken place over the past ten years through BuildZoom’s Permit Mapping project. The map can be accessed here. This is the first application of its kind to provide homeowners with details on every home improvement project in their […]

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Ropazi is a messaging-based personal shopper for tech-savvy, busy moms

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Online shopping? So Gen X. The founders and advisor of early-stage start-up Ropazi are placing their bets on Millennials adopting text messaging to buy things, initially children’s clothing. “When I started looking ahead, I saw the Internet of things disrupting existing businesses and creating opportunities,” said Menlo Park resident Jennifer Gill Roberts (pictured right, above), whose initial […]

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Greg Elofson works on a solution to keep Alzheimer’s patients safe in their communities

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Like many adult children of aging parents, entrepreneur Greg Elofson was introduced to the challenges of dementia — for both the patient and caregiver — first hand when his father, who lives in another state, was diagnosed with vascular dementia. “I immediately saw how big the issues were and recognized by the time caregivers see […]

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From the creative mind of Bill Mince springs a smarter charcoal chimney

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Bill Mince’s creative mind is at it again. This time he’s invented — and patented — what he’s calling the EZStart Charcoal Chimney. The Menlo Park resident recently launched a Kickstarter campaign with the goal of raising $40,000 by December 31. “When I barbecue using charcoal, I’ve always been vexed when the newspaper you put into  the […]

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WyshMe promises to make gift buying easier – and more fun – this holiday season and beyond

Thumbnail image for WyshMe promises to make gift buying easier – and more fun – this holiday season and beyond

Menlo Park resident Bruce Bower and his business partner Cole Paterson have come up with a web and mobile-based service that they say will simplify your holidays. Got your attention? It’s called WyshMe, and what it does is allow you to create a wish list and share it with your friends and family. Not just […]

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Preemadonna’s Nailbot prints art on fingernails using a smartphone

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Co-founder Pree Walia (left in photo) of Menlo Park startup Preemadonna is surprised at how many people don’t get the play on words of her company’s name. “Prima donna may have a negative connotation now,” she said. “But it means First Lady in Italian. And women can feel like prima donnas when they get their […]

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DelMar Pharmaceuticals works to solve the brain cancer treatment riddle

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There are certain rare cancers that don’t seem as rare when almost everyone you talk to knows someone who has — or had — the disease. Such is the case with glioblastoma multiforme (GBM), the most common and deadly form of human brain cancer. “It may seem more prevalent than it is statistically because it affects people […]

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Carley Rydberg draws from her background in fashion design to launch clothing line

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Atherton resident Carley Rydberg set a goal for herself. By 40, she would shift from being a full-time mom to starting her own business, specifically as a fashion designer. She’s on the threshold of achieving that goal. “We moved to the Bay Area from Singapore, and that’s where I studied fashion design and had my first [of three] […]

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David Barry talks about the promise of Mist, the “world’s smartest sprinkler system”

Thumbnail image for David Barry talks about the promise of Mist, the “world’s smartest sprinkler system”

Brown lawns may turn green again if weather forecasters are correct in predicting a strong El Niño with heavier than average precipitation throughout California this fall and winter. At the same time, residents are urged to conserve. Enter the promise of a device named Mist, branded as the “world’s smartest sprinkler system,” watering just the […]

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