Archive of Andrea Potischman

Andrea has written 8 article(s) for InMenlo.

Chef and restaurateur Sondra Bernstein, founder of Sonoma’s wildly popular wine country farm-to-table eatery the girl & the fig, is this month’s featured Changemaker. Bernstein, whose mantra is “doing one thing is boring,” is someone I have long admired. A one-women show, Bernstein is credited with “putting Sonoma County on the big-league culinary map 20 years ago when she opened her first restaurant, the girl & the fig”. But her flagship restaurant is just one of the many successful endeavors Bernstein has launched in two short decades.

Growing up, Bernstein (pictured below right) says that she “did not think much about food” and was leaning toward a career as a photographer. Her first job after graduating from Philadelphia Collage of Art Design was at TGI Fridays of all places. Bernstein says that she is “thankful for that.” After earning a degree in restaurant management from The Restaurant School in her hometown of Philadelphia, Bernstein knew she did not want to be a chef. But she knew she was destined to be in the restaurant business.

After managing several restaurants on the East Coast, Bernstein headed West to Los Angeles and visited Sonoma for the first time in 1992. It was “love at first sight” and Bernstein would relocate to wine country permanently just three months later.

One of Bernstein’s first jobs in Sonoma was managing the Italian deli at Viansa Winery. While working at Viansa, she was able to fully utilize her restaurant management degree and management experience from TGI Fridays, working her way up to become Viansa’s director of operations. During her tenure, customer visits increased from 50 to 3,000 per day.

Her confidence in her abilities to successfully grow a business led to the desire to work for herself. She aligned herself with the talented up-and-coming Chef John Toulze (who also worked at Viansa), who was on board with what would become the fig philosophy: “country food with a French passion.“ Years later, Toulze is still Bernstein’s Company Managing Partner, President and Executive chef.

With loans from her brothers, Bernstein opened the girl & the fig, in its original location, just a 42-seat space in Glen Ellen. The restaurant was a success from day one, and just three years later Bernstein relocated girl & the fig to its now permanent home in the historic 1879 Sonoma Hotel on Spain Street.

What followed in Bernstein’s empire (my word, not hers!) was the fig café & wine bar, a catering branch, Suite D a flexible event venue, the fig rig food truck, and The Rhone Room wine bar. But that’s not all. Bernstein has also penned two well-loved cook books: The Girl & The Fig Cookbook and Plats Du Jour: The Girl & the Figs’s Journey Through the Seasons in Wine Country. A third cookbook got shelved after Bernstein launched a quarterly newspaper called Fig Chronicles, which covers seasonal culinary topics from local farmer profiles to cocktail tips.

And if that’s not enough range for you, Bernstein has recently launched herself into philanthropy in her spare time. In 2016, Bernstein launched the Sonoma FIG Foundation, which “assists in funding for start-up entrepreneurs in food, farming, food media, wine and spirits, restaurants and artisanal food production.” If that weren’t enough, Bernstein also developed her own line of “fig food” including shrubs, vinaigrettes, nuts, jams and sweets, private label girl & fig wines made by winemaker friends,(in which Bernstein showcases her favorite grape varietals, grapes that originated in the Rhone region and now grown all over California), as well as her own FIGBODY line including Tuscan fig infused body lotions and specialty goat milk soaps.

Bernstein has also had her share of bumps in the road including a brief 15 month run of a second girl & the fig location in Petaluma and a Latin American tapas place called the girl & the gaucho which never got good traction but where Bernstein picked up another important mantra to live by: “never focus on the bad news…creativity makes you vulnerable…you’ve got to just keep trying.”.

Although she’s technically closed as many as she’s opened, Bernstein is kind and thoughtful in all her business adventures bringing her devoted staff with her for the next ride. “It’s not rocket science, we are just feeding people, but we try to feed people’s souls and energy, and give them a place to turn off the world for a few hours. I really want us all to be kind, warm and genuine, and I never want to take success for granted.”

I was particularly drawn to Bernstein’s FIG Foundation (Funding Imaginable Goals) for my Changemaker series. In offering grants through the Foundation Bernstein’s desire to “pay it forward and share the passion [she has] felt as an entrepreneur over the past 20 years” depicts the very essence of my Changemaker series. Bernstein has been incredible successful and she simply wants to help others do the same. If you would like to help support Bernstein’s FIG Foundation, here’s how: 50% of all proceeds from the purchase of Fig Kisses both online and at the girl & the fig will be donated to the Sonoma FIG Foundation Fund, or you can donate directly to the foundation by clicking on this link.

Even with all of her success, at age 58 Bernstein remains completely hands-on, working all day, every day and can occasionally still be found pouring wine for guests. She has 240 dedicated employees depending on her and because of that she takes her job seriously. She and partner Toulze oversee 26 managers who run the various aspects of her Sonoma food enterprise. After the devastating 2017 wildfires that ravaged parts of Sonoma Valley, not surprisingly, Bernstein became a vocal activist helping to bring her beloved wine country community back together to rebuild, get back on track and grow. The FIG Foundation’s focus stems from this, and Bernstein’s desire to help make others’ dreams attainable.

Read Menlo Park resident Andrea Potischman’s conversation with Sondra Bernstein on the her website Simmer and Sauce. Also included is a recipe for Grilled Fig and Arugula Salad. Andrea is a former chef who is currently a stay-at-home mom.

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Changemaker: Menlo Park superintendent of schools Eric Burmeister

Most in my local community already knows this dynamic community leader: Erik Burmeister is the Menlo Park City School District‘s young and progressive Superintendent. His vision for our schools is creative and thoughtful. I had the pleasure of meeting Erik a few years ago when he was still a middle school principal, and I have been […]

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Changemakers: Dr. Marion Nestle and an arugula salad in her honor

Editor’s note: Former chef and now Menlo Park stay-at-home mom, Andrea Potischman, is launching a new series on her blog Simmer and Sauce called Changemakers. We featured part one of her interview with Dr. Marion Nestle on Feb. 1, and today follow up with the recipe in part two. The post can be viewed in […]

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Changemakers: Dr. Marion Nestle and her favorite arugula salad (part 1)

Editor’s note: Former chef and now Menlo Park stay-at-home mom, Andrea Potischman, is launching a new series on her blog Simmer and Sauce called Changemakers. We feature part one today, which has been edited for length, and will follow up with the recipe in part two. The post can be viewed in its entirety here. A […]

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Moroccan stewed chickpeas with spinach makes the perfect winter meal

Let’s talk about chickpeas and how awesome they are. My older son eats them straight up, a habit he picked up from me. Also called garbanzo beans, these babies are not only delicious, they are packed with protein and vitamins. Although most people think of them as a vegetable, chickpeas are a legume with a […]

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Cranberry-Orange Pistachio Biscotti that I have been making for years

Traditional biscotti, also known also at “Cantucci or Cantucci di Prato,” are Italian almond biscuits, or cookies. The English translation means “twice-baked.” The name is not meant to be clever: You actually bake this well-known Italian favorite twice. A double bake allows you to get the lovely golden hue and crispy texture that goes so […]

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My Mother-in-Law’s delicious pumpkin curry soup – perfect start to Thanksgiving dinner

This is my mother-in-law’s pumpkin curry soup, and it is fantastic. The first time I has this was at Thanksgiving dinner when my husband and I were merely dating. I loved it from the first sip. It is a simple blended soup, but the sweet curried onions elevate this soup to a whole new level. […]

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Just in time for Halloween parties – soft frosted pumpkin cookies

Editor’s note: We welcome a new contributor to InMenlo today, former chef and now Menlo Park stay-at-home mom, Andrea Potischman who blogs at Simmer and Sauce, from which we’ll be drawing her contributions. Frosted pumpkin cookies are a common request by my older son, these and my coconut cake that is. With just a subtle pumpkin […]

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