Foster’s Freeze

So, I add my voice to the many who lament on Do You Remember the Old Menlo Park, that icons we grew up with are, in rather quick order, going, going, gone.

Yes, the building on the former Roger Reynolds property that once housed Edy’s Ice Cream is lovely and quaint, but the truth is I haven’t licked an ice cream cone there since the mid-60s. Sorry to see it go, but…

Foster's Freeze owners_LeesAnd there’s a part of me that wishes someone would bulldoze the shell of what was once Foster’s Freeze. It’s now a sad reminder of the great days spent there hanging out during high school. But for all the hue and cry when the owners (pictured right) announced they were retiring, most locals had not patronized the place in decades, even though they rushed to do so in the final month — a nice touch that must have been bittersweet for the Lees, who’d operated the franchise for three decades.

There’s that tendency to look back on Menlo Park in the 50s, 60s and early 70s and remember a kinder, calmer, easier place to live. But not all change is bad. Do any of us yearn for Jiffy Burger on El Camino instead of Cafe Borrone? And Fremont School was hardly a historical gem and much good work goes on in its location where Rosener House now stands.

But after today, there will be an irreplaceable void when Beltramo’s is no longer. In this case, it’s not about the building itself (you have to go way back to remember there used to be a bar in the back!) but the wonderful people within and the fabulous selection of competively-priced wine from all over the world. In retrospect, I, as I presume others in town did, took it for granted. [Side note: A burglar smashed a glass door and stole wine valued at $65,000 on July 14, according to the Almanac News.

Those who regarded it as an elite establishment for well-to-do residents of Menlo Park and Atherton, I doubt had ever stepped inside, found a clerk — our go-to guy was Gary Mulleneaux (pictured, top) — explained what they were looking for, and got pointed in the right direction at a price point within budget. And, oh the gems over the years, with my personal favorites the yearly shipments of French blush.

Like the Lees and Roger Reynolds’ owner Sally Halstead, I wish the Beltramos all the best in their retirement. All of these folks made their own decision to stop operating their businesses; no evil “big box whatever” forced them out. And to the staff at Beltramos, best of luck in their next ventures.

I just want them to know it’s the people, not the buildings, we do — and will — miss.

Photo of Gary Mulleneaux by Scott R. Kline (c) 2016; photo of the Lees by Susan Laird


Spotted: Quarterback Steve Young at Foster’s Freeze

Menlo Park City Councilman Ray Mueller snapped this photo of former 49ers quarterback Steve Young posing with Mr. and Mrs. Lee at the closing party for Foster’s Freeze in Menlo Park last Wednesday (Sept. 30). The Lees have operated the franchise for the past three decades and are now retiring. Foster’s opened in Menlo in […]

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Menlo Park’s Foster’s Freeze is Still Standing

Three years after  a petition containing hundreds of signatures was presented to the Menlo Park City Council to avoid its demolition, Foster’s Freeze is still standing and doling out soft-serve ice cream, much as it has for the past six decades. To graduates of Menlo Atherton High School of a certain generation, Foster’s Freeze was […]

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