We respect your privacy and recognize that the privacy of your personal information is important. This Privacy Policy is intended to provide you with more information about how we collect, use, communicate, disclose, safeguard and otherwise make use of your personally identifiable information (“Personal Data”). This policy is effective as of May 24, 2018.

For the purposes of the General Data Protection Regulation (GDPR) (EU) 2016/679 we are the “data controller”. If you have any questions about this policy or about how we use your Personal Data, please contact us via the contact details at the end of this policy. We review our privacy practices on an ongoing basis, and as such we may change this privacy policy from time to time. Please check this page often to make sure you are familiar with its current content.

We will only collect and use your Personal Data where: we have lawful grounds to do so, including to comply with our legal obligations; we have legitimate interests in using your Personal Data and your interests and fundamental rights do not override those interests.

Website Log Files

As with most other websites, we collect and use the data contained in log files for this website. The information in the log files include your IP (Internet Protocol) address, your ISP (Internet Service Provider, the browser you used to visit our site, the time you visited our site and the pages you visited on our site.

Cookies and Web Beacons

We may use cookies to store information, such as your preferences and related information, when you visit our site. We also use third-party advertising services to help support our site financially. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Amazon or Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (e.g., showing California real estate ads to someone in California, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who often visits cooking sites).

You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings. However, this can affect how you are able to interact with our site. For more information, see our Cookie Policy.

Personal Data that you provide to us

We only collect Personal Data where you choose to interact with us on the website.

When you sign up to receive update emails, free content, news and or offers, we collect your email address and may collect your first and last names (if provided) as well. That personal data will be stored by our email list provider partner, currently WordPress. In WordPress we only store your email address and when provided your name.

The website also stores any information you provide when leaving comments on pages or blog posts.

We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more information.

We may receive data from third parties such as analytics providers like Clicky, Google, StatCounter and WordPress, advertising networks such as Facebook, Google and Amazon, search information providers such as Google, and providers of Internet security services.

Automatically Collected Data

We automatically gather analytics data including:

• the Internet domain from which you access the Website;
• The IP address from which you access the Website;
• The type of browser used to access the Website;
• The operating system used to access the Website;
• The date and time you access the Website;
• The URLs of the pages you visit;
• Your username (if any) you used to log into the Website; and
• If you visited the Website from a third-party site, the URL of that third-party site.

This information is only used to help us make the website more useful to readers and the general public. With this data, we learn about the number of visitors to the website, the information, and materials that visitors are most interested in, and the types of technology that visitors use.

Our Use of your Personal Data

We will only use your Personal Data when the law allows us to. Most commonly, we use your Personal Data to:

• process and manage your use of our website;
• respond to your questions, comments, and requests;
• deliver communications that are relevant to your preferences or may be of interest to you (where you have opted-in to receive updates or marketing information from us);
• improve our services and Website through analysis of information.

Sharing of your Personal Data

We take your privacy seriously and will not share your Personal Data with others, except as permitted by applicable law or as follows: We may share Personal Data as necessary with third parties who provide services or functions on our behalf and who require the information to provide those specific services to us. These third parties may include social media advertising platforms such as Amazon and Google AdSense for the purpose of custom audience generation and the development of targeting criteria for other audiences as well as email newsletter services. We have appropriate data privacy safeguards in place with third parties with whom we share Personal Data as described above and who are providing services or functions on our behalf.

Service Provider Privacy Policies

The following links provide information about the privacy policies of service providers used on this website:

Amazon.com Privacy Policy – InMenlo LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Automattic (WordPress) Privacy Policy

Clicky Privacy Policy

Facebook Data Policy

Google Privacy Policy

MailChimp Privacy Policy

StatCounter Privacy Policy

Keeping your Personal Data secure

We have implemented security policies and technical measures to safeguard the Personal Data we collect. We maintain physical, electronic and procedural safeguards that comply with applicable law, including the GDPR, to safeguard Personal Data from accidental loss, destruction or damage and unauthorized access, use and disclosure.

Retention periods for use of your Personal Data

Your Personal Data is kept for the time necessary to provide the service requested by you, or stated by the purposes outlined in this document, and you can always request that we suspend or remove the data.

Children

This Website and our services are aimed at adults, and we do not knowingly collect any Personal Data relating to children aged under 13 years old. If you are under the age of 13, please do not provide us with any of your Personal Data, including your email address. If you are aware that a child under the age of 13 has provided personal information without such consent, please contact us using the contact information below so that we can delete such information.

Access to and control over your Personal Data

You have legal rights under applicable law in relation to your Personal Data. You can ask the following questions, or take the following actions, at any time by contacting us through the information provided in the Contact Details section below.

• See what Personal Data we hold about you (if any), including why we are holding it and who it could be disclosed to;
• Ask us to change/correct your Personal Data;
• Ask us to delete your Personal Data;
• Object to the processing of your Personal Data;
• Ask us to restrict the processing of your Personal Data;
• Withdraw any consents you have given us to the processing of your Personal Data; and
• Express any concerns you have about third parties’ use of your Personal Data.

Privacy Policy Changes

We may change this Privacy Policy from time to time, and at our sole discretion. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Contact Information

Legal entity: InMenlo, LLC

Email address: scott@inmenlo.com

Postal Address: PO Box 7130, Menlo Park, CA 94025 USA

[Updated: May 24, 2018]