launches: An easy way to shop and earn money for the Menlo Park City School District

by Contributed Content on October 2, 2014 is a free online shopping portal that allows shoppers to earn up to 10% of the purchase total for the Menlo Park City School District. From Amazon to Nordstrom, from Sports Authority to, the current list of more than 80 participating merchants will also include local Menlo Park businesses.

“The site is super easy to use, and does not request any of my personal information,” saysLea Pence, district parent and one of 56  volunteers serving on the board for MPAEF. “I simply have to remember to start my online shopping from the site. After that, it is just like my usual online shopping experience.”

“We create solutions like this for our corporate clients,” said Desiree Vogt, district parent, lead creator, and VP of Marketing for Kondra Systems, a software consulting company. “I am thrilled to be able to volunteer and develop this for our local schools where the funding is needed.”

That funding need Vogt refers to is the challenge. Menlo Park City School District is community-funded, meaning the bulk of its revenue comes from local sources, not the state or federal government. The shopping portal is supported by the Menlo Park-Atherton Education Foundation, a non-profit volunteer organization whose mission it is to ensure this funding is being raised annually.

“This community gives their financial and volunteer support to our local schools, and for that, we are incredibly grateful,” states Kristin Seuell “Our challenge was to create a way to augment these efforts with little incremental impact to our parents and residents. With this site, we aren’t asking people to shop more; we are simply asking that when they do shop, they start with When our schools get the funding they need, our students thrive, and so does our entire community.”

Information about how to become a participating merchant is available on

Established in 1982, the Menlo Park-Atherton Education Foundation (MPAEF) seeks to enable the Menlo Park City School District (MPCSD) to provide an exceptional education to students at Laurel, Encinal, Oak Knoll, and Hillview schools. MPAEF is a California non-profit, public benefit corporation. It is a tax-exempt organization under Section 501(c) (3) of the US Internal Revenue Code.

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