Menlo Park and Yiftee launch community eGift Pass for shopping local

by Linda Hubbard on October 28, 2014

The City of Menlo Park and Yiftee, a Menlo Park-based web/mobile eGift solutions provider, are launching the “Menlo Park Gift Pass”, a digital gift card good at participating shops and restaurants in Menlo Park that is a convenient way to support local businesses.

Yiftee is as simple as a traditional gift card, but allows you to reward employees, appreciate clients, thank teachers and coaches and celebrate friends and family instantly from your computer or mobile device to theirs.

Mandy Safka, Alain Pinel Realtors, comments: “The Yiftee Menlo Park Gift Pass gives me a great way to showcase our community to prospective home-buyers. I’d love nothing more than for them to take a tour of our wonderful local shops and restaurants using their Gift Pass at each stop.”

By being a part of the Menlo Park Gift Pass, merchants gain additional sales and foot traffic. Any Menlo Park merchant can join by signing up online – there is no cost, no margin loss, no commitment, no special technology, no tracking or breakage, and no discounting required.

Dexter Chow, Owner of Cheeky Monkey on Santa Cruz Avenue in Menlo Park says, “The Gift Pass lets Grandma send a toy at our store for little Johnny and a latte for Mom all in one simple transaction. Everyone wins.”

Menlo Park Mayor Ray Mueller, who started and chairs Menlo Park’s Small Business Roundtables to identify ways to support small businesses, is excited about the opportunity. “In a year when the City of Menlo Park is celebrating a number of innovative firsts, I am thrilled that we can partner with our own home-grown Yiftee to give residents and businesses a convenient way to Shop Menlo Park.”

Gift redemption is easy for both the recipient and the merchant. Sent by email or text, the Yiftee eGift is always on the recipient’s smartphone, and they get weekly reminders of the gift, the merchant, and the sender for 90 days until it expires or is redeemed. The recipient picks up their gift by simply presenting the virtual gift voucher to the cashier who enters it as a regular credit card transaction into their store’s point of sale system. If the Yiftee eGift is not redeemed in 90 days, the value is returned to the sender. As long as a merchant accepts MasterCard®, they can be Yiftee eGift-enabled.

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