New name – LifeMoves – but same mission for InnVision Shelter Network

by Linda Hubbard on January 26, 2016

As of today, InnVision Shelter Network has a new name — LifeMoves. But the mission of the nonprofit organization stays the same, according to CEO Bruce Ives.

The name change, Bruce says, is the culmination of a yearlong planning and development process funded by a private grant that began before his arrival last Spring. When the two organizations merged in 2012, it was thought that a name change would be too confusing.

“But at the beginning of 2015, the Board and leadership recognized that a rebranding had been on the ‘to do’ list for some time,” says Bruce. “That began a deep dive into the mission and culture and what the organization wanted to achieve.

“The true core value wasn’t just about shelter and food but rather the life- changing work that takes place inside the shelter.

“It’s the clients who do the work to get to financial and housing stability that leads to long-term self sufficiency. LifeMoves conveys that.”

Menlo Park-based LifeMoves provides intensive case management programs along with emergency and interim housing designed to help clients become personally independent and serves both San Mateo and Santa Clara counties.

“During 2015, 97% of families and 82% of individuals in interim housing who completed our programs successfully returned to stable housing and self-sufficiency,” says Bruce.

Photo of Bruce Ives by Irene Searles Photography

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