Save the date for PV Palooza taking place on Saturday, June 1

The third annual PV Palooza will be held this year on Saturday, June 1, from 11:00 am to 9:00 pm at the Portola Valley Town Center.

“The event will be similar to previous years, but with significant improvements,” said the event’s founder John Badger. “For example, the number of main stage bands will be increased to 16 on two main stages, and we will be adding side stages for the kids bands and smaller acts who perform during the setup times between each main stage band.

“All in all, over 100 musicians will perform throughout the day. In addition, we’ll have three times more local artists’ exhibits and an expanded food and beverage offering, thanks to our partnership with Devil’s Canyon Brewing Company.”

Also making its debut this year is PV Palooza Foundation, a volunteer organization founded in 2024 and registered as a 501(c)(3) tax exempt private foundation, lead by Badger.

“A lot of what I’m doing will be replicable for future years,” said John. “We have a really good team for the foundation, and the town of Portola Valley is supporting us by allowing us to have the venue as well as making a donation. We have a number of different sponsors and donors — and that’s why it’s free to the community.”

The organizers work hard so that the event appeals to different age groups. And to involve local musicians — every band has at least one member from Portola Valley, Woodside, Skylonda or La Honda.

“The whole mission is to be a truly local event,” said John. “We serve Portola Valley wine, and even our sponsors are local.”

Also in the planning stages are more activities for kids, probably art related.

“My son is a musician,” said John, who grew up in Ladera and now lives in Portola Valley. “I’m continuing my involvement now as an empty nester. It puts me in my happy place.”

Photo courtesy of PV Palooza