Brian Tetrud draws on family granola recipe when founding Ladera Foods
Brian Tetrud is a Ladera born and raised guy who grew up eating his mother’s homemade granola. So it’s no surprise that he’s named his company Ladera Foods and the first product was granola based on her recipe, now called Almond Pecan Granola.
“She still bakes her own granola,” he says. “I made it for roommates when I went away to college, and everyone who tries it really likes it. So it made sense that I try to expand beyond our family.”
The Menlo-Atherton High School grad returned to the Bay Area after attending college at Ithaca and launched his company in July, 2011. He credits Kevin Bianchini, owner of the Ladera market of the same name, as being particularly helpful during his days as a “one man show, making, delivering and marketing” the first granola.
Two new granolas have been added to the Ladera Foods line: Chocolate Almond and Pumpkin Quinoa. They are available at a number of stores besides Bianchini’s, including Country Sun, Bob’s Country Corner, Roberts, Draegers and both Menlo Park Safeway locations.
Helping grow the company are a number of Brian’s classmates from La Entrada and M-A. “Andrew Stern runs R&D. Dylan Torres was my next-door neighbor growing up, and he’s our number one sales guy. And Courtney Scheuch, who I went to M-A with, does a terrific job with accounting and HR.”
The next step for Ladera Foods will be to move beyond granola. “We’re looking at other types of breakfast items,” explains Brian. “But our mission will remain the same — healthy foods that taste good!”
Photo by Scott R. Kline