We checked in this Black Friday with downtown merchant Anna Chow, co-owner with husband Dexter of Cheeky Monkey, which made its debut on Santa Cruz Ave. in 1999, expanding to its current space a block from El Camino in 2007. The store was bustling with families on more than “tell me what you want for Christmas” visits – the cash register was ringing, too. Chow said Black Friday usually has little impact on sales but was noticing an uptick this year, she thinks thanks to the stores participation in Hometown Peninsula promotions. (You can get a 20% off coupon on a Cheeky Monkey purchase – good through 12/24 – on the organization’s website.)
Cheeky Monkey does the extra things that differentiates a local retailer from the chains. It offers free gift wrapping and free assembly; orders from its new website can be easily picked up at the store. And while space limits the number of in-store events, noted puppeteer Nick Barone will be making an appearance this Sunday (11/29/) at 4:00 pm.
The store’s merchandise also sets it apart. Buying decision are guided by Chow’s philosophy: “A child should be able to bring what he or she wants to a toy – not the other way around. You won’t find any push-the-button toys here.” In a tour around the store, Chow offered some top-of-mind toy picks for this holiday season:
- Strider Running Bike: “A great riding toy for children from 18 months to five, or when ever they have enough coordination to pedal, balance and glide using pedals.”
- Bubber: “Silly and unique” were the adjectives Chow used to describe this new import from Sweden, an extremely lightweight modeling compound that’s neither sticky nor gritty.
- Flibbix: “A great new game where players set the rules and build their own game board using tiles. There’s even an iPhone app for it.”
- Cupcake jewelry box: “Cupcakes are huge and a cupcake jewelry box is a girlie girl gift.”
- Djubi: “This is an active, outdoor toys for the whole family. The balls are launched by a sort of sling shot and the racquets have a deep net pocket. It’s new and very popular.”
Photo by Chris Gulker