Raising the barre: Erin Paruszewski takes the Dailey Method private, opening Alkalign Studios
I just finished taking an entire year of chemistry in high school, only to find out —ironically, through the owner of an exercise studio — that alkaline does not just refer to certain metals on the periodic table. As Erin Paruszewski, former owner of two Dailey Method franchises and founder of Alkalign Studios in Menlo Park explains, “[It] refers to the pH in your body. You want it [to be] alkaline, not acidic.”
Last year, InMenlo featured Erin and her work at the Dailey Method. With the contract expired on both of her studios, Erin decided to take them private in order to have the freedom to innovate and evolve. When asked about the spontaneity of this endeavor, she states, “A little piece of me has always wanted to do it.”
According to Erin, the name, Alkalign, is a combination of the alka- from“alkaline” and the –lign “align” and emphasizes the studio’s push for alignment of one’s body and life.
As part of this new studio, Erin hopes to add new class formats, such as Recharge — a class aimed at therapeutic stretches and recovery — and Alkalign Elevate for advanced participants. On staff, she has hired a dietician and nutritionist, has formed an Innovation Team and a Training and Development Team, and has connected with specialists in certain fields, one being alignment. In addition to new classes and staff members, Alkalign now offers food and beverages for customers. In fact, “some people just stop by to grab lunch,” Erin claims.
Both the studio in Los Altos and the one in Menlo Park reflect Erin’s personal beliefs and core values. “I do this because I want to contribute something to the community,” she explains. And whether that contribution comes in the form of food, stress relief, exercise, or a sense of community, she strives to make Alkalign the foundation for it.
With that in mind, one of Erin’s aspirations is to help people be the best version of themself possible and attain their goals. “We welcome people to come in for whatever they need. People come to be part of something.”
While she struggles to name a single favorite aspect to her new studio, Erin maintains that the best part of each day is connecting to clients and the community. However, the expectations of that same community have been one of the hardest challenges for her. “[The biggest challenge] is trying to make everyone happy. I don’t like to disappoint people.”
In addition to founding Alkalign and working as the CEO, she still teaches classes at both locations, which I sampled at the Menlo location. Previously, when I voiced my concern about being “bad” at the exercises and stretches, she emphasized that it’s “not about [being] perfect, it’s about being who you are.” And now, after taking the class, I can safely say that her studio exemplifies that sentiment.